"Bruce has proved invaluable to Rodale in his consulting role.  As a direct marketing strategist, he's second to none!  Most importantly, Bruce has made an immediate and positive impact on the bottom line."  Gregg Michaelson -  President, Integrated Marketing and Sales and CMO - Rodale


 

Following are synopses of selected accomplishments:

Ø      Hands-on guidance in new business development:

·        Time Inc. (Time for Kids classroom publication)

·        New York Times (NYT Crossword Society)

·        Food & Wine Magazine (Wine Club)

·        Recyclebank.com (Rewards program)

·        Kayser-Roth Direct (Sheer Indulgence pantyhose continuity)

·        Cowles Enthusiast Media (Best of Vegetarian Times card series)

·        PDR Network (Restructure direct marketing operation)

·        Advanta (vertical credit cards)

·        barnesandnoble.com (online book fairs for schools)

Ø      Strategic alliance facilitation:

·        Woman's Day Magazine/Vintage Wine Estates (Wine Club)

·        Oxmoor House/Hearst Magazines (Good Housekeeping Annual)

·        Affinion/AAA (Targeted program to AAA members)

·        Reader’s Digest/Boardroom (marketing of annual program)

Ø      Strategic planning guidance:

·        Holsted Marketing (syndicated direct marketing company)

·        Oxmoor House (book division of Southern Progress Corporation)

·        Meredith (book division)

·        Heritage House (collectible continuity company)

·        Rodale (book division)