"Bruce is simply a very, very good consultant in direct response marketing.  He came highly recommended to me and he's surpassed my highest expectations.  He is an expert who can guide the strategy and yet he's practical and operational enough that he can actually get into the weeds to get stuff done".  Andrew Gelman - Vice President - PDR Network Bruce H. Seide                               Bruce Seide, who co-founded Phoenix Marketing Group in 1991, is a direct marketing professional with nearly forty years of experience, thirty-four of those in direct response.      From 1977-1990, he was an executive with Field Publications in Middletown, Connecticut.  He originally joined the company (which was then known as Xerox Education Publications) as Vice President - Promotion, responsible for their in-house direct response advertising agency.  In 1980, he was promoted to the position of Vice President and Publisher of the School Division, which published the leading classroom newspaper, Weekly Reader, with a circulation of nearly 10 million students per week.      In 1984, Mr. Seide was named president of the company, which was purchased in 1985 by The Field Corporation and renamed Field Publications.  While he was president, he oversaw the profitable growth of the company from $160 million in sales to nearly $300 million, largely through the introduction of new product lines.      Before joining Field Publications, Mr. Seide was Vice President of Marketing for Greenland Studios, an entrepreneurial gift and crafts catalog company.      From 1967-1976, he moved up through a series of finance and marketing positions at General Foods Corporation.  From 1973-1976, he was Vice President – Marketing for Creative Village, a newly formed subsidiary that marketed catalog programs in fabrics and needlecraft.      Considered a leader in the direct response industry, Mr. Seide is a former member of the Board of Directors of the Direct Marketing Association and of the DMA’s Ethics Operating Committee.  He also served as a member of the Board of Directors of the United States Committee for UNICEF for nine years, holding positions of Vice-Chair and Treasurer.  In addition, he served on the Board of Directors of the American Business Conference, a coalition of growth companies.      Mr. Seide holds a B.S. degree in Business Administration from Northeastern University and a Masters in Business Administration degree from St. John University.  .